TRESemmé
To redefine its image, TRESemmé launched a line for natural, fluid styles. To showcase this, we collaborated with Team USA's synchronized swimmers—a sport where self-expression is typically restricted—and choreographer Parris Goebel to create the first underwater performance featuring unrestrained, flowing hair.
2023 - BRONZE in CLIO Sports Awards for Brand x Team/League / Partnerships & Sponsorships
2023 - WINNER in Shorty Awards for Medium-Length Video
2023 - SHORTLIST in Cannes Lions for Partnerships with Sports Talent
The partnership between Team USA and TRESemmé showcased an inspiring celebration of self-expression and artistic freedom in sports, amplifying the brand’s message and leaving a lasting impression on both athletes and audiences alike.
