Campuka

Campuka is a therapeutic recreation program for children with serious illnesses in Paraguay. The branding design began with a simple idea: to desdramatize an everyday object, like a surgical glove. By inflating it and drawing a happy face on it, the glove undergoes a drastic transformation, detaching from its medical context and being redefined as something playful and creative. This showcases ingenuity and the ability to repurpose not only objects but lives, aligning with the brand’s values by easing the tense atmosphere of hospitals and making the medical environment more bearable, positive, and creative, especially for children.