Intel
To introduce the 8th Gen Intel processors, we developed a holistic campaign designed to seamlessly connect innovation with customer experience. By engaging digital tools, the campaign aimed to empower shoppers by simplifying their decision-making process while showcasing the unmatched performance of Intel’s latest technology. By merging education, interactivity, and personalization, it made the shopping journey more intuitive and memorable for every customer.
To launch the 8th Gen Intel processors, we created a browser-based app designed to help customers find the perfect laptop. Shoppers searching for guidance on buying a new PC would be invited to use the app, making it easier to match their needs with the ideal device.
As they answer simple questions about how they use a PC, their DNA molecule would grow, shift and transform.
When they were finished, they would receive a personalized recommendation based on their answers.
