https://grethelzarate.com Grethel Zarate Mon, 25 Nov 2024 01:40:50 +0000 https://grethelzarate.com en https://grethelzarate.com/Landing-Page Tue, 12 Nov 2024 04:20:37 +0000 Grethel Zarate https://grethelzarate.com/Landing-Page Work https://grethelzarate.com/TRESemme Sun, 24 Nov 2024 00:14:05 +0000 Grethel Zarate https://grethelzarate.com/TRESemme TRESemmé To redefine its image, TRESemmé launched a line for natural, fluid styles. To showcase this, we collaborated with Team USA's synchronized swimmers—a sport where self-expression is typically restricted—and choreographer Parris Goebel to create the first underwater performance featuring unrestrained, flowing hair. 2023 - BRONZE in CLIO Sports Awards for Brand x Team/League / Partnerships &amp; Sponsorships 2023 - WINNER in Shorty Awards for Medium-Length Video 2023 - SHORTLIST in Cannes Lions for Partnerships with Sports Talent <img width="1920" height="1360" width_o="1920" height_o="1360" data-src="https://freight.cargo.site/t/original/i/277747ee80e42c27df1f9018fa1cca28531b1987748e8447838b647b54593fd9/TRES_CaseBoard2.jpg" data-mid="222338273" border="0" src="https://freight.cargo.site/w/1000/i/277747ee80e42c27df1f9018fa1cca28531b1987748e8447838b647b54593fd9/TRES_CaseBoard2.jpg" /> The partnership between Team USA and TRESemmé showcased an inspiring celebration of self-expression and artistic freedom in sports, amplifying the brand’s message and leaving a lasting impression on both athletes and audiences alike. <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/be0787320f625817228a3d8189278a81419a481124907bd0e0dbcda32600458a/TRES_Results.jpg" data-mid="222338276" border="0" src="https://freight.cargo.site/w/1000/i/be0787320f625817228a3d8189278a81419a481124907bd0e0dbcda32600458a/TRES_Results.jpg" /> https://grethelzarate.com/Beautyrest-Harmony-Lux-1 Fri, 08 Nov 2024 19:09:57 +0000 Grethel Zarate https://grethelzarate.com/Beautyrest-Harmony-Lux-1 Beautyrest Harmony Lux High-quality sleep and a cleaner ocean—all from the comfort of your mattress. Each queen mattress recovers up to 50 plastic bottles, giving you sustainable comfort. <img width="3000" height="1802" width_o="3000" height_o="1802" data-src="https://freight.cargo.site/t/original/i/818aaa0ce977d7f3c37a72dcd22013abd5d9588e3a35627051411cc07a6827df/BR_Hero_Bed.jpg" data-mid="222296322" border="0" src="https://freight.cargo.site/w/1000/i/818aaa0ce977d7f3c37a72dcd22013abd5d9588e3a35627051411cc07a6827df/BR_Hero_Bed.jpg" /> https://grethelzarate.com/Nexxus Sun, 24 Nov 2024 08:42:29 +0000 Grethel Zarate https://grethelzarate.com/Nexxus Nexxus Art-directed the world's first hair guitar—a string instrument made from hair treated with the Nexxus Unbreakable hair collection—played by a fearless talent ready to jam with it. 2023 - WINNER in Shorty Awards for Beauty2023 - SHORTLIST in Shorty Awards for Launch Campaign2024 - WINNER PRWeek Global Awards for consumer launch <img width="1920" height="1222" width_o="1920" height_o="1222" data-src="https://freight.cargo.site/t/original/i/db5693f0b8dfe97101e0f4fdd27b53fbcad3e2dcc2eb57ec67327c11453c28aa/NEXXUS_CaseBoard.jpg" data-mid="222338348" border="0" src="https://freight.cargo.site/w/1000/i/db5693f0b8dfe97101e0f4fdd27b53fbcad3e2dcc2eb57ec67327c11453c28aa/NEXXUS_CaseBoard.jpg" /> https://grethelzarate.com/Beautyrest-Black-1 Tue, 12 Nov 2024 02:07:21 +0000 Grethel Zarate https://grethelzarate.com/Beautyrest-Black-1 Beautyrest Black With 'Sleep First Class,' we set out to redefine Beautyrest as the ultimate luxury in sleep. Faced with low enthusiasm from sales teams and distributors, we needed a powerful idea to elevate the brand and showcase the unmatched comfort of Beautyrest. We took sleep to a whole new level. <img width="4000" height="2867" width_o="4000" height_o="2867" data-src="https://freight.cargo.site/t/original/i/5cc13e5d6bf9c716442e291c9a1711e8aebfc7d924552e3c45f537e6ec612972/BB_Photography.jpg" data-mid="222323970" border="0" src="https://freight.cargo.site/w/1000/i/5cc13e5d6bf9c716442e291c9a1711e8aebfc7d924552e3c45f537e6ec612972/BB_Photography.jpg" /> https://grethelzarate.com/Always Sun, 24 Nov 2024 17:43:08 +0000 Grethel Zarate https://grethelzarate.com/Always Always/Whisper This reimagines the typical demonstration of bladder pads by highlighting the beauty and advanced technology that empower confidence and comfort. It showcases the thin, soft, and discreet protection of Whisper Bladder Pads Japan, featuring innovative 2-layer absorbent slim sheets that lock in leaks while keeping the top layer dry to the touch—ensuring unparalleled comfort. https://grethelzarate.com/Artefy Sun, 24 Nov 2024 22:03:20 +0000 Grethel Zarate https://grethelzarate.com/Artefy Artefy Introducing Artefy – a prototype I created using design thinking, with the mission of turning self-conscious selfies into artistic masterpieces. In a world where selfies are everywhere, many people feel uneasy about their own, often lacking inspiration or confidence. Artefy provides inspiration from various art movements, allowing users to create amazing self-portraits while learning about different artistic styles. It’s not just about selfies – it’s a fun learning platform to explore the world of art. I’m looking for a partner to bring this idea to life! <img width="3840" height="11000" width_o="3840" height_o="11000" data-src="https://freight.cargo.site/t/original/i/80657482c7e4ded9c8b8e153ae2bb823761ed3746d9a7eaeea180a9902607670/Artefy.jpg" data-mid="222356167" border="0" src="https://freight.cargo.site/w/1000/i/80657482c7e4ded9c8b8e153ae2bb823761ed3746d9a7eaeea180a9902607670/Artefy.jpg" /> https://grethelzarate.com/Intel-8th-Gen Sun, 24 Nov 2024 22:45:24 +0000 Grethel Zarate https://grethelzarate.com/Intel-8th-Gen Intel To introduce the 8th Gen Intel processors, we developed a holistic campaign designed to seamlessly connect innovation with customer experience. By engaging digital tools, the campaign aimed to empower shoppers by simplifying their decision-making process while showcasing the unmatched performance of Intel’s latest technology. By merging education, interactivity, and personalization, it made the shopping journey more intuitive and memorable for every customer. <img width="3071" height="4292" width_o="3071" height_o="4292" data-src="https://freight.cargo.site/t/original/i/d76307b2dd4eec6e7d09ce384feb4909b444c3fc61c303cf99b448a3fb0a9b32/Poster1.jpg" data-mid="222357953" border="0" src="https://freight.cargo.site/w/1000/i/d76307b2dd4eec6e7d09ce384feb4909b444c3fc61c303cf99b448a3fb0a9b32/Poster1.jpg" /> <img width="3071" height="4292" width_o="3071" height_o="4292" data-src="https://freight.cargo.site/t/original/i/2dcaa2fa3a3482ad36f339a8072917f144a7c51e5b4622e1256e2d09075289ee/Poster3.jpg" data-mid="222358076" border="0" src="https://freight.cargo.site/w/1000/i/2dcaa2fa3a3482ad36f339a8072917f144a7c51e5b4622e1256e2d09075289ee/Poster3.jpg" /> <img width="3071" height="4292" width_o="3071" height_o="4292" data-src="https://freight.cargo.site/t/original/i/90b7753bc3a401b06ead45a35c7c3f6516aa24938eecad67db97ae61a35cb186/Poster2.jpg" data-mid="222357954" border="0" src="https://freight.cargo.site/w/1000/i/90b7753bc3a401b06ead45a35c7c3f6516aa24938eecad67db97ae61a35cb186/Poster2.jpg" /> To launch the 8th Gen Intel processors, we created a browser-based app designed to help customers find the perfect laptop. Shoppers searching for guidance on buying a new PC would be invited to use the app, making it easier to match their needs with the ideal device. <img width="3840" height="2381" width_o="3840" height_o="2381" data-src="https://freight.cargo.site/t/original/i/ea8322193d0c74daee0360d64cb2feae83b9ed47071a62797431b80ae0c77ddd/SRT1.jpg" data-mid="222357949" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ea8322193d0c74daee0360d64cb2feae83b9ed47071a62797431b80ae0c77ddd/SRT1.jpg" /> As they answer simple questions about how they use a PC, their DNA molecule would grow, shift and transform. <img width="3840" height="2381" width_o="3840" height_o="2381" data-src="https://freight.cargo.site/t/original/i/ce7ba192e24bf66760076ec67aad342109f7f89469e42384ab101ed92b8125bd/SRT2.jpg" data-mid="222357950" border="0" src="https://freight.cargo.site/w/1000/i/ce7ba192e24bf66760076ec67aad342109f7f89469e42384ab101ed92b8125bd/SRT2.jpg" />When they were finished, they would receive a personalized recommendation based on their answers. <img width="3840" height="2381" width_o="3840" height_o="2381" data-src="https://freight.cargo.site/t/original/i/f96f952b5b13c1d2151c798ad30e72b67dd2af0bb86825fd66905b6975087d3e/SRT3.jpg" data-mid="222357951" border="0" src="https://freight.cargo.site/w/1000/i/f96f952b5b13c1d2151c798ad30e72b67dd2af0bb86825fd66905b6975087d3e/SRT3.jpg" /> https://grethelzarate.com/Among-Wolves Mon, 25 Nov 2024 01:15:14 +0000 Grethel Zarate https://grethelzarate.com/Among-Wolves Among Wolves Movie poster design for the striking documentary Among Wolves by Shawn Convey, about a unique biker club in post-war Bosnia. The film follows their efforts to rebuild their community while caring for a herd of wild horses they discovered during the war, turning their shared past into a journey of healing. <img width="3840" height="5689" width_o="3840" height_o="5689" data-src="https://freight.cargo.site/t/original/i/7d0bc54b2bf3d82bab8a770029cece403ba184aa6025c14fc6f43eeb3e1a184d/Poster.jpg" data-mid="222359908" border="0" src="https://freight.cargo.site/w/1000/i/7d0bc54b2bf3d82bab8a770029cece403ba184aa6025c14fc6f43eeb3e1a184d/Poster.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/55c893a1639fd74660636cff22e305c5a6ca623c0777f82a79ad85535a7a5d24/Film-Festival-Poster.jpg" data-mid="222360517" border="0" src="https://freight.cargo.site/w/1000/i/55c893a1639fd74660636cff22e305c5a6ca623c0777f82a79ad85535a7a5d24/Film-Festival-Poster.jpg" /> https://grethelzarate.com/Thom-Browne Mon, 25 Nov 2024 01:40:50 +0000 Grethel Zarate https://grethelzarate.com/Thom-Browne Thom Browne The editorial design for Thom Browne’s latest collection blends classic minimalism with a modern playful twist. Clean lines and refined typography reflect his signature style, while iconic stripes are used throughout the layout to add dynamic movement. The design captures Thom Browne's timeless elegance. <img width="3840" height="2638" width_o="3840" height_o="2638" data-src="https://freight.cargo.site/t/original/i/2a95c0fd330f98485a7010c14f83112f029280204105397e4199a303dd1ee898/Cover1.jpg" data-mid="222360770" border="0" src="https://freight.cargo.site/w/1000/i/2a95c0fd330f98485a7010c14f83112f029280204105397e4199a303dd1ee898/Cover1.jpg" /> <img width="3840" height="2638" width_o="3840" height_o="2638" data-src="https://freight.cargo.site/t/original/i/bf3e478f112d35c5655dde0eaa33d65b654a066a5421ca1dbe288e71f1ca47cc/Cover2.jpg" data-mid="222360771" border="0" src="https://freight.cargo.site/w/1000/i/bf3e478f112d35c5655dde0eaa33d65b654a066a5421ca1dbe288e71f1ca47cc/Cover2.jpg" /> <img width="3840" height="2638" width_o="3840" height_o="2638" data-src="https://freight.cargo.site/t/original/i/56ab4d954e180b6aa8622f4c9856f8ccd50780313030caea795c6810c4c8eb26/Cover3.jpg" data-mid="222360772" border="0" src="https://freight.cargo.site/w/1000/i/56ab4d954e180b6aa8622f4c9856f8ccd50780313030caea795c6810c4c8eb26/Cover3.jpg" /> <img width="3840" height="2305" width_o="3840" height_o="2305" data-src="https://freight.cargo.site/t/original/i/11dbce9d803c634df8932aa3ae3cb24356aa4fc7fff6354126ff655a4884f3e3/1.jpg" data-mid="222360764" border="0" src="https://freight.cargo.site/w/1000/i/11dbce9d803c634df8932aa3ae3cb24356aa4fc7fff6354126ff655a4884f3e3/1.jpg" /> <img width="3840" height="2305" width_o="3840" height_o="2305" data-src="https://freight.cargo.site/t/original/i/af5e649244b27e9f11302d2e32f789bf6160bc2f8ad2238f517bbb9e1f84465f/2.jpg" data-mid="222360765" border="0" src="https://freight.cargo.site/w/1000/i/af5e649244b27e9f11302d2e32f789bf6160bc2f8ad2238f517bbb9e1f84465f/2.jpg" /> <img width="3840" height="2305" width_o="3840" height_o="2305" data-src="https://freight.cargo.site/t/original/i/5e1f0081153d6daaa0b5044e2e8d09e5d1284f7ed8b24df68f05b1bd9ff25b41/3.jpg" data-mid="222360766" border="0" src="https://freight.cargo.site/w/1000/i/5e1f0081153d6daaa0b5044e2e8d09e5d1284f7ed8b24df68f05b1bd9ff25b41/3.jpg" /> <img width="3840" height="2305" width_o="3840" height_o="2305" data-src="https://freight.cargo.site/t/original/i/89776bc761270092ebf37357f0c329ad5b55f6d3ebd3eaa4849958d82d843e7c/4.jpg" data-mid="222360767" border="0" src="https://freight.cargo.site/w/1000/i/89776bc761270092ebf37357f0c329ad5b55f6d3ebd3eaa4849958d82d843e7c/4.jpg" /> <img width="3840" height="2305" width_o="3840" height_o="2305" data-src="https://freight.cargo.site/t/original/i/b0c211dff03b5d84af4e8303c13ef60aef54346a6c92d2dc8af7c568803c8eaa/5.jpg" data-mid="222360768" border="0" src="https://freight.cargo.site/w/1000/i/b0c211dff03b5d84af4e8303c13ef60aef54346a6c92d2dc8af7c568803c8eaa/5.jpg" /> <img width="3840" height="2305" width_o="3840" height_o="2305" data-src="https://freight.cargo.site/t/original/i/64dcb12eed65465a4f30854974f6a2c9b333ffbb1d6e2c33fc1116a90390d62b/6.jpg" data-mid="222360769" border="0" src="https://freight.cargo.site/w/1000/i/64dcb12eed65465a4f30854974f6a2c9b333ffbb1d6e2c33fc1116a90390d62b/6.jpg" />